"Hlib el Ghoula" - ghoul's milk in Tunisian dialect - is an idiomatic metaphor referring to something exceedingly rare and precious. Ghoula may have found this treasure tucked away under some dusty vinyls. It is the most precious thing we hold: our diversity, seeped in time, the unpolished artifacts of a mosaic culture.
Music is society's keeper of symbols, images and myths. Ghoula wants to give a new lease on life to the North African music legacy. Bringing back vestiges of forgotten music, along with contemporary electronic touches, he starts a dialogue with every generation, giving voice back to the oldest souvenirs and revealing to the young towards the boundless source of creativity that is their heritage.
This first solo album was mainly born as a result of Ghoula's great passion for old North African vinyls. He would dig up vinyls from flea markets and the old Tunisian medinas, and then play various instruments over the original music. Gradually, he started sampling, to exhibit short particular sounds, which he used like bricks to build a brand new music genre. Thus, he immersed himself in a world apart, a world that he explored step by step through its various themes and lyrics. His ultimate goal would be to give a new life to this hidden musical heritage. With this in mind, and also to pay tribute to the nickname that he has always had, Ghoula decided to highlight the importance of his heritage even through the album's title: Hlib el Ghoula.
In taking North African heritage to heart, we are also defending a universal heritage. Music is an international language which has its ways to cross borders and touch every heart.-